Shane Fistell is a story of a man living with Tourette Syndrome. Shane tells his story with courage and generosity to inspire and educate others about challenges with living with profound disorder. A hero and role model for others living with Tourette Syndrome, he is much admired and appreciated for his courage and tenacity.
@Random Tourette Syndrome Video: The project features the inspirational — and sometimes heartwrenching — testimonies of individuals and families affected by Tourette Syndrome. The Tourette Syndrome Foundation of Canada (TSFC) paired up with the advertising agency Saachi & Saachi to make Canadians aware of what Tourette Syndrome (TS) really is. Many people think that it’s simply the “swearing disease,” but Tourette Syndrome is many things: physical tics, vocal outbursts, obsessive-compulsive disorder and anxiety attacks, sometimes all at once. Tourette Syndrome (TS) affects millions of North Americans directly and indirectly. It is an inherited neurological (brain based) disorder characterized by involuntary tics. Often these tics are mild, like blinking, shrugging, or grimacing. But sometimes they’re more complex, with other behaviours, like Obsessional Compulsive Disorder and Anxiety Disorders. The range and complexity of the tics, and the randomness of how they appear, can be confusing for people unfamiliar with TS. While there are therapies and treatments that can help minimize tics, there is no cure for Tourette Syndrome.
It is a remarkably difficult and complex disorder to understand and explain. This became the goal of the @Random Tourette Syndrome Documentary: explain the unexplainable. Tourette Syndrome is not one thing. It is many things. The TSFC decided to tell as many real TS stories as they could, in a way that mimics the unpredictable nature of the disorder.
Featured Tourette Syndrome Video: Shane Fistell
Executive Creative Director: Helen Pak/Brian Sheppard/Brett Channer
Creative Director: Helen Pak/Brian Sheppard
Copywriter: Brian Sheppard
Art Director: Helen Pak/Johnny Nghiem
Producer: Melanie Leckie
Director: Gloria Ui Young Kim
Editor: Ryan Hunt
Sound Design/Arrangement: Brian Bernard/Thomas Hayek
Post Production: Pirate Radio/Bling/Sim Video/Vistek/Exclusive Film/Video Services/Berman/Company/Kodak
Director Of Photography: Daniel Grant
Editing Company: School Editing
Other Credits: Ep: Tom Symes/Music Composer: Darren Fung/Pm: Doug Reneau/Production Associate: Chuck Macintosh
Saatchi & Saatchi worked with filmmakers and TS families across Canada to create dozens of films about real people with TS. Then, to evoke the disorder’s unpredictable nature, these shorter films were randomly arranged online to make up larger documentaries. Every time someone visits @Random, they see a new collection of stories, making each viewing totally different and unique, just like TS.
Visit www.atrandom for a unique enlightening Tourette Syndrome Video Experience.
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