Liam. A Challenging Child is a Tourette Syndrome video documentary that follows a mother’s courageous journey to understand and support the complex developmental needs of her TS Plus son. I share this short video during my presentations to illustrate the perspective of a parent as she strives to work cooperatively with the educational system in supporting the challenging and intense behaviours presented by her son.
Liam and his family has generously donated their story and time to participate in an advertisement for the Ontario Medical Association campaign in 2011. His posters were featured in transit shelters, and in newspapers and magazines. Liam and his family’s efforts bring much needed awareness to children’s mental health. Thank you from all of us at Neurologically Gifted!
Here is the campaign commercial!
@Random Tourette Syndrome Video: The project features the inspirational — and sometimes heartwrenching — testimonies of individuals and families affected by Tourette Syndrome. The Tourette Syndrome Foundation of Canada (TSFC) paired up with the advertising agency Saachi & Saachi to make Canadians aware of what Tourette Syndrome (TS) really is. Many people think that it’s simply the “swearing disease,” but Tourette Syndrome is many things: physical tics, vocal outbursts, obsessive-compulsive disorder and anxiety attacks, sometimes all at once. Tourette Syndrome (TS) affects millions of North Americans directly and indirectly. It is an inherited neurological (brain based) disorder characterized by involuntary tics. Often these tics are mild, like blinking, shrugging, or grimacing. But sometimes they’re more complex, with other behaviours, like Obsessional Compulsive Disorder and Anxiety Disorders. The range and complexity of the tics, and the randomness of how they appear, can be confusing for people unfamiliar with TS. While there are therapies and treatments that can help minimize tics, there is no cure for Tourette Syndrome.
It is a remarkably difficult and complex disorder to understand and explain. This became the goal of the @Random Tourette Syndrome Documentary: explain the unexplainable. Tourette Syndrome is not one thing. It is many things. The TSFC decided to tell as many real TS stories as they could, in a way that mimics the unpredictable nature of the disorder.
Saatchi & Saatchi worked with filmmakers and TS families across Canada to create dozens of films about real people with TS. Then, to evoke the disorder’s unpredictable nature, these shorter films were randomly arranged online to make up larger documentaries. Every time someone visits @Random, they see a new collection of stories, making each viewing totally different and unique, just like TS.